The Challenge

A fashion watch manufacturer with a limited budget but big aspirations needed to find a way to really stand out in a very competitive marketplace.

Our Solution

1. Active identified a primetime Saturday night TV sponsorship opportunity targeting the desired audience
2. Active structured payment for the sponsorship using a combination of the client’s current media budget plus first line watch stock
3. This allowed the fashion watch manufacturer to buy a sponsorship package that was previously beyond their means
4. Our client achieved stand out in a key sales period with sales doubling over the period of the sponsorship agreement
5. Active Traded the watch stock with a major magazine company, who used the stock to drive subscriptions and reader competitions. This delivered further PR benefits and brand recognition for the watch manufacturer.
6. The magazine partner paid Active for the watches with their own media space

The Benefits