General Retail – High Street Department Store - Active International

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General Retail – High Street Department Store

This solution could work for you if you…

Have a product and/or service
Want to attract new customers
Are looking to increment UK Marketing budgets

The Challenge

A major high street department store wanted to increase gift card sales in the run up to Christmas.

Our Solution

Active worked with the media agency to identify and recommend Tradeable opportunities and partners
Active Traded the resultant media spend, and bought-back an agreed amount of gift vouchers in cash from the client
Vouchers were Traded with media partners (in return for media space), to be used for staff incentives

The Benefits

Client

The client received a guaranteed percentage of the value of the media campaign in new business, even before the campaign went live
New business was delivered to the retailer which was greater than the value of the vouchers as the media partner staff typically spend more than the value of the voucher in store

Media Owner

Helped facilitate media spend and increased efficiency of the media by generating increased ROI for client
Media partners had ability to pay for gift vouchers using their media space instead of cash

Active International

Active created a new relationship with a retail client
Active received media space from media partners in return for the vouchers

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